Reading signals honestly

How to audit any indicator, newsletter or tool before you trust it — including ours. Base rates, overfitting, and the questions that separate evidence from a good story.

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Attention vs direction: the distinction that costs people money

Most tools blur two completely different questions. Separating them changes how you read every signal.

July 26, 2026 · 5 min read
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We backtested our own signal — here is what failed

A year of data, 50 stocks, 10,500 observations. The result was not what we hoped, and we changed the product because of it.

July 26, 2026 · 5 min read
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Why we measure every asset against itself — and why it matters

Absolute numbers just rediscover which companies are famous. Here is the rule that fixes it.

July 26, 2026 · 5 min read